Marketing Science
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MARKETING SCIENCE
Vol. 25, No. 6, November-December 2006, pp. 559
DOI: 10.1287/mksc.1060.0234
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Guest Editorial from a Previous Editor-in-Chief: Comments for 25th Anniversary Issue of Marketing Science

Brian T. Ratchford

The University of Texas at Dallas, P.O. Box 830688, SM 32, Richardson, Texas 75083-0688
btr051000{at}utdallas.edu

No abstract available.






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