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MARKETING SCIENCE
Vol. 25, No. 6, November-December 2006, pp. 581-583
DOI: 10.1287/mksc.1050.0156
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Invited Commentary—Three Thoughts on Services

Dawn Iacobucci

Department of Marketing, Wharton School, University of Pennsylvania, Huntsman Hall, 3730 Walnut Street, Philadelphia, Pennsylvania 19104
iacobucci{at}wharton.upenn.edu

No abstract available.

History: Received: June 28, 2005;





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