Marketing Science
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MARKETING SCIENCE
Vol. 25, No. 6, November-December 2006, pp. 587-589
DOI: 10.1287/mksc.1050.0172
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Invited Commentary—Linking Service and Finance

Eugene W. Anderson

Stephen M. Ross School of Business, University of Michigan, Ann Arbor, Michigan 48109
genea{at}umich.edu

No abstract available.

Key Words: service; service-profit chain; marketing discipline; marketing theory; audience for marketing science
History: Received: July 1, 2005;





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