Marketing Science
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MARKETING SCIENCE
Vol. 25, No. 6, November-December 2006, pp. 590-593
DOI: 10.1287/mksc.1050.0173
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Invited Commentary—Modeling Opportunities in Service Recovery and Customer-Managed Interactions

A. Parasuraman

University of Miami, P.O. Box 248147, Coral Gables, Florida 33124-6554
parsu{at}miami.edu

No abstract available.

Key Words: service-recovery strategies; customer-managed interactions; self-service technologies
History: Received: September 12, 2006;





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