Marketing Science
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MARKETING SCIENCE
Vol. 25, No. 6, November-December 2006, pp. 662-664
DOI: 10.1287/mksc.1050.0155
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Invited Commentary—Research Opportunities at the Movies

Robert E. Krider

Faculty of Business Administration, Simon Fraser University, 8888 University Drive, Burnaby, British Columbia, Canada V5A 1S6
rkrider{at}sfu.ca

No abstract available.

Key Words: motion pictures; new product research; product placement
History: Received: July 10, 2005;





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