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MARKETING SCIENCE
Vol. 25, No. 6, November-December 2006, pp. 674-677
DOI: 10.1287/mksc.1050.0185
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Invited Commentary—Motion Pictures: Consumers, Channels, and Intuition

Berend Wierenga

RSM Erasmus University, P.O. Box 1738, 3000 DR Rotterdam, The Netherlands
bwierenga{at}rsm.nl

No abstract available.

Key Words: movies; consumer choice models; marketing channels; models and intuition



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S. Raut, S. Swami, E. Lee, and C. B. Weinberg
How Complex Do Movie Channel Contracts Need to Be?
Marketing Science, July 1, 2008; 27(4): 627 - 641.
[Abstract] [PDF]


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