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MARKETING SCIENCE
Vol. 25, No. 6, November-December 2006, pp. 678-680
DOI: 10.1287/mksc.1050.0187
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Invited Commentary—Making Sense of These Million-Dollar Babies—Rationale Behind Superstar Profit Participation Contracts

Liyuan Wei

Department of Marketing, City University of Hong Kong, G7353, 7/F, Green Zone, Academic Building, 83 Tat Chee Avenue, Kowloon Tong, Hong Kong
liyuan.W{at}cityu.edu.hk

No abstract available.

Key Words: motion pictures; contact theory; talent compensation contracts; profit participation



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[Abstract] [PDF]


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