Marketing Science
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MARKETING SCIENCE
Vol. 25, No. 6, November-December 2006, pp. 686
DOI: 10.1287/mksc.1060.0200
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Guest Editorial: MSI

Leigh McAlister

Department of Marketing, CBA 7.202, McCombs School of Business, University of Texas at Austin, Austin, Texas 78712
leigh.mcalister{at}mccombs.utexas.edu

No abstract available.






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