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The Editor's Secrets

Warrington College of Business, University of Florida, 201B Bryan Hall, P.O. Box 117155, Gainesville, Florida 32611
steven.shugan{at}cba.ufl.edu

This editorial provides an overview of the editorial process at one peer-reviewed publication. The editorial starts by explaining the role of the players (the editors, the review team, the area editor). The editorial then covers each step in the review process, from how reviewers are selected to how authors should respond to different outcomes. The editorial ends by discussing citation metrics, appointments to the editorial board and copyrights. This article argues that (1) requesting more reviews yields a faster, more informative review process; (2) publishing more articles can raise citations per article; (3) for many submissions, some reviewers should evaluate procedures, whereas others should evaluate contribution; (4) reviewers should not micromanage revisions; (5) editors must, unfortunately, write overly cautious decision letters; and (6) it is important to reward reviewers with board appointments and published acknowledgments. Journals must be author-friendly to survive.

Key Words: marketing science; electronic journals; print journals; citations; peer review; referees; research streams; the review process