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MARKETING SCIENCE
Vol. 28, No. 2, March-April 2009, pp. 224
DOI: 10.1287/mksc.1080.0471
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Commentary—Discussion of "Website Morphing"

Hal Varian

School of Information, University of California, Berkeley, Berkeley, California 94720
hal{at}ischool.berkeley.edu

Website morphing seems to be a useful technique, with applications beyond matching cognitive style.

Key Words: website; morphing; discussion
History: Received: November 5, 2008; accepted: November 6, 2008.






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