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MARKETING SCIENCE
Vol. 27, No. 3, May-June 2008, pp. 323
DOI: 10.1287/mksc.1080.0387
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Besanko, D., J.-P. Dubé, S. Gupta. 2005. Own-brand and cross-brand retail pass-through. Marketing Sci. 24(1) 123–137.[Abstract/Free Full Text]

Dubé, J.-P., S. Gupta. 2008. Cross-brand pass-through in supermarket pricing. Marketing Sci. Forthcoming.

McAlister, L. 2007. Comment cross-brand pass-through: Fact or artifact? Marketing Sci.. 26 (6) 876–898.[Abstract/Free Full Text]

Rossi, P. E., G. M. Allenby. 2003. Bayesian statistics and marketing. Marketing Sci. 22(3) 304–328.[Abstract/Free Full Text]





This Article
Right arrow Abstract Freely available
Right arrow Full Text (PDF)
Right arrow Alert me when this article is cited
Right arrow Alert me if a correction is posted
Services
Right arrow Email this article to a friend
Right arrow Similar articles in this journal
Right arrow Alert me to new issues of the journal
Right arrow Download to citation manager
Right arrow reprints & permissions
Google Scholar
Right arrow Articles by Bradlow, E. T.