Puneet Manchanda, Asim Ansari, and Sunil Gupta

The "Shopping Basket": A Model for Multicategory Purchase Incidence Decisions
MARKETING SCIENCE 1999 18: 95-114. [Abstract] [PDF] [References]  

Ramya Neelamegham and Pradeep Chintagunta

A Bayesian Model to Forecast New Product Performance in Domestic and International Markets
MARKETING SCIENCE 1999 18: 115-136. [Abstract] [PDF] [References]  

Barry L. Bayus and William P. Putsis, Jr.

Product Proliferation: An Empirical Analysis of Product Line Determinants and Market Outcomes
MARKETING SCIENCE 1999 18: 137-153. [Abstract] [PDF] [References]  

Sanjay K. Dhar, Claudia González-Vallejo, and Dilip Soman

Modeling the Effects of Advertised Price Claims: Tensile Versus Precise Claims?
MARKETING SCIENCE 1999 18: 154-177. [Abstract] [PDF] [References]  

Kwangpil Chang, S. Siddarth, and Charles B. Weinberg

The Impact of Heterogeneity in Purchase Timing and Price Responsiveness on Estimates of Sticker Shock Effects
MARKETING SCIENCE 1999 18: 178-192. [Abstract] [PDF] [References]  

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