Marketing Science -- Table of Contents (Winter 2001 , 20 [1])

TABLE OF CONTENTS

QUICK SEARCH:

	Author:		Keyword(s):
Year:		Vol:		Page:

Receive this page by email each issue: [Sign up for eTOCs]

Contents: Winter 2001, Volume 20, Issue 1 [Index by Author] Other Issues:

Find articles in this issue containing these words:
[Search ALL Issues]

Front Matter (PDF)

To see an article, click its [Full Text] or [PDF] link. To review many abstracts, check the boxes to the left of the titles you want, and click the 'Get All Checked Abstract(s)' button. To see one abstract at a time, click its [Abstract] link.

Brian T. Ratchford: Editorial
MARKETING SCIENCE 2001 20: iii-v. [PDF]

Vincent R. Nijs, Marnik G. Dekimpe, Jan-Benedict E.M. Steenkamps, and Dominique M. Hanssens: The Category-Demand Effects of Price Promotions
MARKETING SCIENCE 2001 20: 1-22. [Abstract] [PDF] [References]

Yuxin Chen, Chakravarthi Narasimhan, and Z. John Zhang: Individual Marketing with Imperfect Targetability
MARKETING SCIENCE 2001 20: 23-41. [Abstract] [PDF] [References]

K. Sudhir: Competitive Pricing Behavior in the Auto Market: A Structural Analysis
MARKETING SCIENCE 2001 20: 42-60. [Abstract] [PDF] [References]

Ram C. Rao and Niladri Syam: Equilibrium Price Communication and Unadvertised Specials by Competing Supermarkets
MARKETING SCIENCE 2001 20: 61-81. [Abstract] [PDF] [References]

Eyal Biyalogorsky, Eitan Gerstner, and Barak Libai: Customer Referral Management: Optimal Reward Programs
MARKETING SCIENCE 2001 20: 82-95. [Abstract] [PDF] [References]

: Focus on Authors
MARKETING SCIENCE 2001 20: 96-97. [PDF]

Brian T. Ratchford: Ad Hoc Reviewers
MARKETING SCIENCE 2001 20: 98. [PDF]