Steven M. Shugan

Editorial: Compartmentalized Reviews and Other Initiatives: Should Marketing Scientists Review Manuscripts in Consumer Behavior?
MARKETING SCIENCE 2003 22: 151-160. [Abstract] [PDF] [References]  

David Godes

In the Eye of the Beholder: An Analysis of the Relative Value of a Top Sales Rep Across Firms and Products
MARKETING SCIENCE 2003 22: 161-187. [Abstract] [PDF] [References]  

Gerard J. Tellis, Stefan Stremersch, and Eden Yin

The International Takeoff of New Products: The Role of Economics, Culture, and Country Innovativeness
MARKETING SCIENCE 2003 22: 188-208. [Abstract] [PDF] [References]  

Amiya Basu, Tridib Mazumdar, and S. P. Raj

Indirect Network Externality Effects on Product Attributes
MARKETING SCIENCE 2003 22: 209-221. [Abstract] [PDF] [References]  

Anthony Dukes and Esther Gal–Or

Negotiations and Exclusivity Contracts for Advertising
MARKETING SCIENCE 2003 22: 222-245. [Abstract] [PDF] [References]  

Akshay R. Rao and Humaira Mahi

The Price of Launching a New Product: Empirical Evidence on Factors Affecting the Relative Magnitude of Slotting Allowances
MARKETING SCIENCE 2003 22: 246-268. [Abstract] [PDF] [References]  

Focus on Authors
MARKETING SCIENCE 2003 22: 269-270. [PDF]  

Ganesh Iyer and Amit Pazgal

Erratum: Internet Shopping Agents: Virtual Co–Location and Competition
MARKETING SCIENCE 2003 22: 271. [PDF]  

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