Erratum
MARKETING SCIENCE 2006 25: ii. [Abstract] [PDF]  

Steven M. Shugan

Editorial: Who Is Afraid to Give Freedom of Speech to Marketing Folks?
MARKETING SCIENCE 2006 25: 403-410. [Abstract] [PDF] [References]  

Olivier Toubia

Idea Generation, Creativity, and Incentives
MARKETING SCIENCE 2006 25: 411-425. [Abstract] [PDF] [References]  

Neil A. Morgan and Lopo Leotte Rego

The Value of Different Customer Satisfaction and Loyalty Metrics in Predicting Business Performance
MARKETING SCIENCE 2006 25: 426-439. [Abstract] [PDF] [References]  

S. Sriram, Pradeep K. Chintagunta, and Ramya Neelamegham

Effects of Brand Preference, Product Attributes, and Marketing Mix Variables in Technology Product Markets
MARKETING SCIENCE 2006 25: 440-456. [Abstract] [PDF] [References]  

Vishal P. Singh, Karsten T. Hansen, and Robert C. Blattberg

Market Entry and Consumer Behavior: An Investigation of a Wal-Mart Supercenter
MARKETING SCIENCE 2006 25: 457-476. [Abstract] [PDF] [References]  

Robert W. Palmatier, Srinath Gopalakrishna, and Mark B. Houston

Returns on Business-to-Business Relationship Marketing Investments: Strategies for Leveraging Profits
MARKETING SCIENCE 2006 25: 477-493. [Abstract] [PDF] [References]  

Timothy J. Gilbride and Greg M. Allenby

Estimating Heterogeneous EBA and Economic Screening Rule Choice Models
MARKETING SCIENCE 2006 25: 494-509. [Abstract] [PDF] [References]  

Om Narasimhan, Surendra Rajiv, and Shantanu Dutta

Absorptive Capacity in High-Technology Markets: The Competitive Advantage of the Haves
MARKETING SCIENCE 2006 25: 510-524. [Abstract] [PDF] [References]  

Niladri B. Syam and Nanda Kumar

On Customized Goods, Standard Goods, and Competition
MARKETING SCIENCE 2006 25: 525-537. [Abstract] [PDF] [References]  

Shan-Yu Chou and Chi-Cheng Wu

A Comment on "Is Having More Channels Really Better? A Model of Competition Among Commercial Television Broadcasters"
MARKETING SCIENCE 2006 25: 538-542. [Abstract] [PDF] [References]  

Yong Liu, Daniel S. Putler, and Charles B. Weinberg

A Reply to "A Comment on ‘Is Having More Channels Really Better? A Model of Competition Among Commercial Television Broadcasters’ "
MARKETING SCIENCE 2006 25: 543-546. [Abstract] [PDF] [References]  

Focus on Authors
MARKETING SCIENCE 2006 25: 547-550. [Abstract] [PDF]  

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