Steven M. Shugan

Editorial: Fifty Years of Marketing Science
MARKETING SCIENCE 2006 25: 551-555. [Abstract] [PDF] [References]  

Subrata K. Sen

Guest Editorial from a Previous Editor-in-Chief: Reflections of a Former Editor
MARKETING SCIENCE 2006 25: 556. [Abstract] [PDF]  

John Hauser

Guest Editorial from a Previous Editor-in-Chief: Twenty-Five Years of Electic Growth in Marketing Science
MARKETING SCIENCE 2006 25: 557-558. [Abstract] [PDF] [References]  

Brian T. Ratchford

Guest Editorial from a Previous Editor-in-Chief: Comments for 25th Anniversary Issue of Marketing Science
MARKETING SCIENCE 2006 25: 559. [Abstract] [PDF] [References]  

Roland T. Rust and Tuck Siong Chung

Marketing Models of Service and Relationships
MARKETING SCIENCE 2006 25: 560-580. [Abstract] [PDF] [References]  

Dawn Iacobucci

Invited Commentary—Three Thoughts on Services
MARKETING SCIENCE 2006 25: 581-583. [Abstract] [PDF]  

Ruth N. Bolton

Invited Commentary—The Implications of "Big M" Marketing for Modeling Service and Relationships
MARKETING SCIENCE 2006 25: 584-586. [Abstract] [PDF] [References]  

Eugene W. Anderson

Invited Commentary—Linking Service and Finance
MARKETING SCIENCE 2006 25: 587-589. [Abstract] [PDF] [References]  

A. Parasuraman

Invited Commentary—Modeling Opportunities in Service Recovery and Customer-Managed Interactions
MARKETING SCIENCE 2006 25: 590-593. [Abstract] [PDF] [References]  

Baohong Sun

Invited Commentary—Technology Innovation and Implications for Customer Relationship Management
MARKETING SCIENCE 2006 25: 594-597. [Abstract] [PDF] [References]  

Ganesh Iyer and V. Padmanabhan

Invited Commentary—Internet-Based Service Institutions
MARKETING SCIENCE 2006 25: 598-600. [Abstract] [PDF] [References]  

Eitan Gerstner and Barak Libai

Invited Commentary—Why Does Poor Service Prevail?
MARKETING SCIENCE 2006 25: 601-603. [Abstract] [PDF] [References]  

Pradeep Chintagunta, Tülin Erdem, Peter E. Rossi, and Michel Wedel

Structural Modeling in Marketing: Review and Assessment
MARKETING SCIENCE 2006 25: 604-616. [Abstract] [PDF] [References]  

Michael J. Mazzeo

Invited Commentary—Marketing Structural Models: "Keep It Real"
MARKETING SCIENCE 2006 25: 617-619. [Abstract] [PDF] [References]  

Wesley R. Hartmann

Invited Commentary—Comment on Structural Modeling in Marketing: Review and Assessment
MARKETING SCIENCE 2006 25: 620-621. [Abstract] [PDF] [References]  

Girish Punj

Invited Commentary—Structural Modeling in Marketing: Some Future Possibilities
MARKETING SCIENCE 2006 25: 622-624. [Abstract] [PDF] [References]  

Baohong Sun

Invited Commentary—Dynamic Structural Consumer Models and Current Marketing Issues
MARKETING SCIENCE 2006 25: 625-628. [Abstract] [PDF] [References]  

Liang Guo

Invited Commentary—Removing the Boundary Between Structural and Reduced-Form Models
MARKETING SCIENCE 2006 25: 629-632. [Abstract] [PDF] [References]  

Tat Y. Chan

Invited Commentary—Commentary on Structural Modeling in Marketing: Review and Assessment
MARKETING SCIENCE 2006 25: 633-634. [Abstract] [PDF] [References]  

Kannan Srinivasan

Invited Commentary—Empirical Analysis of Theory-Based Models in Marketing
MARKETING SCIENCE 2006 25: 635-637. [Abstract] [PDF] [References]  

Jehoshua Eliashberg, Anita Elberse, and Mark A.A.M. Leenders

The Motion Picture Industry: Critical Issues in Practice, Current Research, and New Research Directions
MARKETING SCIENCE 2006 25: 638-661. [Abstract] [PDF] [References]  

Robert E. Krider

Invited Commentary—Research Opportunities at the Movies
MARKETING SCIENCE 2006 25: 662-664. [Abstract] [PDF] [References]  

Charles C. Moul

Invited Commentary—The Day After Tomorrow: Longer Run Issues in Theatrical Exhibition
MARKETING SCIENCE 2006 25: 665-666. [Abstract] [PDF] [References]  

Charles B. Weinberg

Invited Commentary—Research and the Motion Picture Industry
MARKETING SCIENCE 2006 25: 667-669. [Abstract] [PDF] [References]  

Sanjeev Swami

Invited Commentary—Research Perspectives at the Interface of Marketing and Operations: Applications to the Motion Picture Industry
MARKETING SCIENCE 2006 25: 670-673. [Abstract] [PDF] [References]  

Berend Wierenga

Invited Commentary—Motion Pictures: Consumers, Channels, and Intuition
MARKETING SCIENCE 2006 25: 674-677. [Abstract] [PDF] [References]  

Liyuan Wei

Invited Commentary—Making Sense of These Million-Dollar Babies—Rationale Behind Superstar Profit Participation Contracts
MARKETING SCIENCE 2006 25: 678-680. [Abstract] [PDF] [References]  

Steven M. Shugan

Commentary—Antibusiness Movies and Folk Marketing
MARKETING SCIENCE 2006 25: 681-685. [Abstract] [PDF] [References]  

Leigh McAlister

Guest Editorial: MSI
MARKETING SCIENCE 2006 25: 686. [Abstract] [PDF]  

John Hauser, Gerard J. Tellis, and Abbie Griffin

Research on Innovation: A Review and Agenda for Marketing Science
MARKETING SCIENCE 2006 25: 687-717. [Abstract] [PDF] [References]  

Sunil Gupta and Valarie Zeithaml

Customer Metrics and Their Impact on Financial Performance
MARKETING SCIENCE 2006 25: 718-739. [Abstract] [PDF] [References]  

Kevin Lane Keller and Donald R. Lehmann

Brands and Branding: Research Findings and Future Priorities
MARKETING SCIENCE 2006 25: 740-759. [Abstract] [PDF] [References]  

Focus on Authors
MARKETING SCIENCE 2006 25: 760-765. [Abstract] [PDF]  

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