Marketing Science -- Table of Contents (November-December 2007 , 26 [6])

TABLE OF CONTENTS

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Contents: November-December 2007, Volume 26, Issue 6 [Index by Author] Other Issues:

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Table of Contents (PDF) | Front Matter (PDF)

To see an article, click its [Full Text] or [PDF] link. To review many abstracts, check the boxes to the left of the titles you want, and click the 'Get All Checked Abstract(s)' button. To see one abstract at a time, click its [Abstract] link.

Steven M. Shugan: Editorial—Causality, Unintended Consequences and Deducing Shared Causes
MARKETING SCIENCE 2007 26: 731-741. [Abstract] [PDF] [References]

Kristina Shampanier, Nina Mazar, and Dan Ariely: Zero as a Special Price: The True Value of Free Products
MARKETING SCIENCE 2007 26: 742-757. [Abstract] [PDF] [References]

Gerard J. Tellis and Joseph Johnson: The Value of Quality
MARKETING SCIENCE 2007 26: 758-773. [Abstract] [PDF] [References]

Ramesh Sankaranarayanan: Innovation and the Durable Goods Monopolist: The Optimality of Frequent New-Version Releases
MARKETING SCIENCE 2007 26: 774-791. [Abstract] [PDF] [References]

Raphael Thomadsen: Product Positioning and Competition: The Role of Location in the Fast Food Industry
MARKETING SCIENCE 2007 26: 792-804. [Abstract] [PDF] [References]

Theodoros Evgeniou, Massimiliano Pontil, and Olivier Toubia: A Convex Optimization Approach to Modeling Consumer Heterogeneity in Conjoint Estimation
MARKETING SCIENCE 2007 26: 805-818. [Abstract] [PDF] [References]

Robert E. Smith, Scott B. MacKenzie, Xiaojing Yang, Laura M. Buchholz, and William K. Darley: Modeling the Determinants and Effects of Creativity in Advertising
MARKETING SCIENCE 2007 26: 819-833. [Abstract] [PDF] [References]

Fernando S. Machado and Rajiv K. Sinha: Smoking Cessation: A Model of Planned vs. Actual Behavior for Time-Inconsistent Consumers
MARKETING SCIENCE 2007 26: 834-850. [Abstract] [PDF] [References]

Olivier Toubia and John R. Hauser: Research Note—On Managerially Efficient Experimental Designs
MARKETING SCIENCE 2007 26: 851-858. [Abstract] [PDF] [References]

Robert Zeithammer: Research Note—Optimal Selling in Dynamic Auctions: Adaptation Versus Commitment
MARKETING SCIENCE 2007 26: 859-867. [Abstract] [PDF] [References]

Eugene J. S. Won: Research Note—A Theoretical Investigation of the Effects of Similarity on Brand Choice Using the Elimination-by-Tree Model
MARKETING SCIENCE 2007 26: 868-875. [Abstract] [PDF] [References]

Leigh McAlister: Comment—Cross-Brand Pass-Through: Fact or Artifact?
MARKETING SCIENCE 2007 26: 876-898. [Abstract] [PDF] [References]

: Focus on Authors
MARKETING SCIENCE 2007 26: 899-902. [Abstract] [PDF]