Eric T. Bradlow

Editorial—The Scientific Process at Its Best
MARKETING SCIENCE 2008 27: 323. [Abstract] [PDF] [References]  

Jean-Pierre Dubé and Sachin Gupta

Cross-Brand Pass-Through in Supermarket Pricing
MARKETING SCIENCE 2008 27: 324-333. [Abstract] [PDF] [References]  

Nitin Mehta, Xinlei (Jack) Chen, and Om Narasimhan

Informing, Transforming, and Persuading: Disentangling the Multiple Effects of Advertising on Brand Choice Decisions
MARKETING SCIENCE 2008 27: 334-355. [Abstract] [PDF] [References]  

Kenneth C. Wilbur

A Two-Sided, Empirical Model of Television Advertising and Viewing Markets
MARKETING SCIENCE 2008 27: 356-378. [Abstract] [PDF] [References]  

Niladri Syam, Partha Krishnamurthy, and James D. Hess

That's What I Thought I Wanted? Miswanting and Regret for a Standard Good in a Mass-Customized World
MARKETING SCIENCE 2008 27: 379-397, published online before print March 24, 2008, DOI: 10.1287/mksc.1070.0302. [Abstract] [PDF] [References]  

Xinlei (Jack) Chen, George John, and Om Narasimhan

Assessing the Consequences of a Channel Switch
MARKETING SCIENCE 2008 27: 398-416, published online before print April 7, 2008, DOI: 10.1287/mksc.1070.0311. [Abstract] [PDF] [References]  

Jean-Pierre Dubé, Günter J. Hitsch, Peter E. Rossi, and Maria Ana Vitorino

Category Pricing with State-Dependent Utility
MARKETING SCIENCE 2008 27: 417-429, published online before print April 7, 2008, DOI: 10.1287/mksc.1070.0305. [Abstract] [PDF] [References]  

Vikas Mittal, Lawrence Feick, and Feisal Murshed

Publish and Prosper: The Financial Impact of Publishing by Marketing Faculty
MARKETING SCIENCE 2008 27: 430-442. [Abstract] [PDF] [References]  

Arnaud De Bruyn, John C. Liechty, Eelko K. R. E. Huizingh, and Gary L. Lilien

Offering Online Recommendations with Minimum Customer Input Through Conjoint-Based Decision Aids
MARKETING SCIENCE 2008 27: 443-460, published online before print March 31, 2008, DOI: 10.1287/mksc.1070.0306. [Abstract] [PDF] [References]  

Gérard P. Cachon, Christian Terwiesch, and Yi Xu

On the Effects of Consumer Search and Firm Entry in a Multiproduct Competitive Market
MARKETING SCIENCE 2008 27: 461-473, published online before print March 31, 2008, DOI: 10.1287/mksc.1070.0304. [Abstract] [PDF] [References]  

Anocha Aribarg and Neeraj Arora

Research Note—Interbrand Variant Overlap: Impact on Brand Preference and Portfolio Profit
MARKETING SCIENCE 2008 27: 474-491, published online before print March 24, 2008, DOI: 10.1287/mksc.1060.0262. [Abstract] [PDF] [References]  

Eric T. Anderson and Duncan I. Simester

Research Note—Does Demand Fall When Customers Perceive That Prices Are Unfair? The Case of Premium Pricing for Large Sizes
MARKETING SCIENCE 2008 27: 492-500, published online before print March 31, 2008, DOI: 10.1287/mksc.1070.0323. [Abstract] [PDF] [References]  

Juan Feng

Research Note—Optimal Mechanism for Selling a Set of Commonly Ranked Objects
MARKETING SCIENCE 2008 27: 501-512, published online before print March 24, 2008, DOI: 10.1287/mksc.1070.0290. [Abstract] [PDF] [References]  

Chuan He, Johan Marklund, and Thomas Vossen

Research Note—Vertical Information Sharing in a Volatile Market
MARKETING SCIENCE 2008 27: 513-530. [Abstract] [PDF] [References]  

Timothy L. Keiningham, Lerzan Aksoy, Bruce Cooil, and Tor Wallin Andreassen

Invited Commentary—Net Promoter, Recommendations, and Business Performance: A Clarification on Morgan and Rego
MARKETING SCIENCE 2008 27: 531-532, published online before print March 31, 2008, DOI: 10.1287/mksc.1070.0292. [Abstract] [PDF] [References]  

Neil A. Morgan and Lopo L. Rego

Rejoinder—Can Behavioral WOM Measures Provide Insight into the Net Promoter^© Concept of Customer Loyalty?
MARKETING SCIENCE 2008 27: 533-534. [Abstract] [PDF] [References]  

Focus on Authors
MARKETING SCIENCE 2008 27: 535-540. [Abstract] [PDF]  

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