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Articles in Advance

Articles Published Online before Print

INFORMS is pleased to announce that Marketing Science is now part of Articles in Advance, the online publication of articles in advance of their appearance in the printed version of the Journal. When the printed issue of Marketing Science is mailed, articles published online before print move to the current issue link. Readers should be aware that we publish online before print only the same version of the article that will appear in the printed issue, namely, the final version that has been peer reviewed, revised, edited, and approved by the authors. Articles in Advance is available only through institutional subscribers.

To see an article, click its [PDF] link. To review many abstracts, check the boxes to the left of the titles you want, and click the 'Get All Checked Abstract(s)' button. To see one abstract at a time, click its [Abstract] link.

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July 3, 2008

Yuxin Chen, Yogesh V. Joshi, Jagmohan S. Raju, and Z. John Zhang: A Theory of Combative Advertising
MARKETING SCIENCE, published online before print July 3, 2008, DOI:10.1287/mksc.1080.0385. [Abstract] [PDF]

Ramanathan Subramaniam and Esther Gal-Or: Quantity Discounts in Differentiated Consumer Product Markets
MARKETING SCIENCE, published online before print July 3, 2008, DOI:10.1287/mksc.1080.0381. [Abstract] [PDF]

Venkatesh Shankar, Pablo Azar, and Matthew Fuller: Practice Prize Paper—BRAN * EQT: A Multicategory Brand Equity Model and Its Application at Allstate
MARKETING SCIENCE, published online before print July 3, 2008, DOI:10.1287/mksc.1070.0320. [Abstract] [PDF]

June 23, 2008

Ikuo Ishibashi and Noriaki Matsushima: The Existence of Low-End Firms May Help High-End Firms
MARKETING SCIENCE, published online before print June 23, 2008, DOI:10.1287/mksc.1080.0388. [Abstract] [PDF]

Makoto Abe: "Counting Your Customers" One by One: A Hierarchical Bayes Extension to the Pareto/NBD Model
MARKETING SCIENCE, published online before print June 23, 2008, DOI:10.1287/mksc.1080.0383. [Abstract] [PDF]

Erjen van Nierop, Dennis Fok, and Philip Hans Franses: Interaction Between Shelf Layout and Marketing Effectiveness and its Impact on Optimizing Shelf Arrangements
MARKETING SCIENCE, published online before print June 23, 2008, DOI:10.1287/mksc.1080.0365. [Abstract] [PDF]

June 19, 2008

Hernán A. Bruno and Naufel J. Vilcassim: Research Note—Structural Demand Estimation with Varying Product Availability
MARKETING SCIENCE, published online before print June 19, 2008, DOI:10.1287/mksc.1080.0366. [Abstract] [PDF]

Hung-Ken Chien and C. Y. Cyrus Chu: Sale or Lease? Durable-Goods Monopoly with Network Effects
MARKETING SCIENCE, published online before print June 19, 2008, DOI:10.1287/mksc.1070.0356. [Abstract] [PDF]

Puneet Manchanda, Ying Xie, and Nara Youn: The Role of Targeted Communication and Contagion in Product Adoption
MARKETING SCIENCE, published online before print June 19, 2008, DOI:10.1287/mksc.1070.0354. [Abstract] [PDF]

Song Yao and Carl F. Mela: Online Auction Demand
MARKETING SCIENCE, published online before print June 19, 2008, DOI:10.1287/mksc.1070.0351. [Abstract] [PDF]

May 23, 2008

Sandy D. Jap and Prasad A. Naik: BidAnalyzer: A Method for Estimation and Selection of Dynamic Bidding Models
MARKETING SCIENCE, published online before print May 23, 2008, DOI:10.1287/mksc.1080.0363. [Abstract] [PDF]

Tülin Erdem, Michael P. Keane, and Baohong Sun: Research Note—A Dynamic Model of Brand Choice When Price and Advertising Signal Product Quality
MARKETING SCIENCE, published online before print May 23, 2008, DOI:10.1287/mksc.1080.0362. [Abstract] [PDF]

Deepa Chandrasekaran and Gerard J. Tellis: Global Takeoff of New Products: Culture, Wealth, or Vanishing Differences?
MARKETING SCIENCE, published online before print May 23, 2008, DOI:10.1287/mksc.1070.0329. [Abstract] [PDF]

Ralf van der Lans, Rik Pieters, and Michel Wedel: Research Note—Competitive Brand Salience
MARKETING SCIENCE, published online before print May 23, 2008, DOI:10.1287/mksc.1070.0327. [Abstract] [PDF]

Dmitri G. Markovitch and Peter N. Golder: Findings—Using Stock Prices to Predict Market Events: Evidence on Sales Takeoff and Long-Term Firm Survival
MARKETING SCIENCE, published online before print May 23, 2008, DOI:10.1287/mksc.1070.0325. [Abstract] [PDF]

May 15, 2008

Tuck Siong Chung, Roland T. Rust, and Michel Wedel: My Mobile Music: An Adaptive Personalization System for Digital Audio Players
MARKETING SCIENCE, published online before print May 15, 2008, DOI:10.1287/mksc.1080.0371. [Abstract] [PDF]

Tansev Geylani, J. Jeffrey Inman, and Frenkel Ter Hofstede: Image Reinforcement or Impairment: The Effects of Co-Branding on Attribute Uncertainty
MARKETING SCIENCE, published online before print May 15, 2008, DOI:10.1287/mksc.1070.0326. [Abstract] [PDF]

Robert J. Meyer, Shenghui Zhao, and Jin K. Han: Biases in Valuation vs. Usage of Innovative Product Features
MARKETING SCIENCE, published online before print May 15, 2008, DOI:10.1287/mksc.1080.0367. [Abstract] [PDF]

M. Berk Ataman, Carl F. Mela, and Harald J. van Heerde: Building Brands
MARKETING SCIENCE, published online before print May 15, 2008, DOI:10.1287/mksc.1080.0358. [Abstract] [PDF]

Norris I. Bruce: Pooling and Dynamic Forgetting Effects in Multitheme Advertising: Tracking the Advertising Sales Relationship with Particle Filters
MARKETING SCIENCE, published online before print May 15, 2008, DOI:10.1287/mksc.1070.0317. [Abstract] [PDF]

Martin Natter, Andreas Mild, Udo Wagner, and Alfred Taudes: Practice Prize Report—Planning New Tariffs at tele.ring: The Application and Impact of an Integrated Segmentation, Targeting, and Positioning Tool
MARKETING SCIENCE, published online before print May 15, 2008, DOI:10.1287/mksc.1070.0307. [Abstract] [PDF]

May 7, 2008

Amit Pazgal and David Soberman: Behavior-Based Discrimination: Is It a Winning Play, and If So, When?
MARKETING SCIENCE, published online before print May 7, 2008, DOI:10.1287/mksc.1070.0355. [Abstract] [PDF]

Rajdeep Grewal, Murali Chandrashekaran, and F. Robert Dwyer: Navigating Local Environments with Global Strategies: A Contingency Model of Multinational Subsidiary Performance
MARKETING SCIENCE, published online before print May 7, 2008, DOI:10.1287/mksc.1070.0353. [Abstract] [PDF]

V. Kumar, Rajkumar Venkatesan, Tim Bohling, and Denise Beckmann: Practice Prize Report—The Power of CLV: Managing Customer Lifetime Value at IBM
MARKETING SCIENCE, published online before print May 7, 2008, DOI:10.1287/mksc.1070.0319. [Abstract] [PDF]

Sanjay Jain: Digital Piracy: A Competitive Analysis
MARKETING SCIENCE, published online before print May 7, 2008, DOI:10.1287/mksc.1070.0313. [Abstract] [PDF]

April 25, 2008

Jorge Silva-Risso and Irina Ionova: Practice Prize Winner—A Nested Logit Model of Product and Transaction-Type Choice for Planning Automakers' Pricing and Promotions
MARKETING SCIENCE, published online before print April 25, 2008, DOI:10.1287/mksc.1080.0374. [Abstract] [PDF]

William Boulding and Markus Christen: Disentangling Pioneering Cost Advantages and Disadvantages
MARKETING SCIENCE, published online before print April 25, 2008, DOI:10.1287/mksc.1070.0324. [Abstract] [PDF]

April 7, 2008

Wilfred Amaldoss, James R. Bettman, and John W. Payne: Biased but Efficient: An Investigation of Coordination Facilitated by Asymmetric Dominance
MARKETING SCIENCE, published online before print April 7, 2008, DOI:10.1287/mksc.1070.0352. [Abstract] [PDF]

David A. Schweidel, Peter S. Fader, and Eric T. Bradlow: A Bivariate Timing Model of Customer Acquisition and Retention
MARKETING SCIENCE, published online before print April 7, 2008, DOI:10.1287/mksc.1070.0328. [Abstract] [PDF]

March 31, 2008

Joo Heon Park and Douglas L. MacLachlan: Estimating Willingness to Pay with Exaggeration Bias-Corrected Contingent Valuation Method
MARKETING SCIENCE, published online before print March 31, 2008, DOI:10.1287/mksc.1070.0321. [Abstract] [PDF]

Scott Fay and Jinhong Xie: Probabilistic Goods: A Creative Way of Selling Products and Services
MARKETING SCIENCE, published online before print March 31, 2008, DOI:10.1287/mksc.1070.0318. [Abstract] [PDF]

Esther Gal-Or, Tansev Geylani, and Anthony J. Dukes: Information Sharing in a Channel with Partially Informed Retailers
MARKETING SCIENCE, published online before print March 31, 2008, DOI:10.1287/mksc.1070.0316. [Abstract] [PDF]

Sumit Raut, Sanjeev Swami, Eunkyu Lee, and Charles B. Weinberg: How Complex Do Movie Channel Contracts Need to Be?
MARKETING SCIENCE, published online before print March 31, 2008, DOI:10.1287/mksc.1070.0315. [Abstract] [PDF]